Kilkenny hurling legend DJ Carey says the GAA could be a lot better at promoting itself and the players.
However, while the Association has had a number of critics this week in relation to the Sky deal, he is not one of them.
Speaking to KCLR Live DJ pointed out that the money coming in from selling the TV rights is going back into clubs around the country.
However he thinks the GAA could use some work when it comes to PR.