Radio Advertising

Why Radio: The Facts

Radio Listenership in Ireland
In Ireland 3.1 Million of us tune into radio each week day, for more than 4 hours per radio listener, and 75% listen to audio while at home (‘Radio and The Irish Audio Market ’, JNLR Report, September 2021)
Trust in Radio
Irish People Trust Radio too with radio ranking alongside Television as a trusted source of information and news. (Ipsos MRBI Radio Activity During Coronavirus, Omnipoll, April 2020)
KCLR Listenership
In Carlow & Kilkenny, 44,000 people choose to listen into KCLR every day and 68,000 people each week, with a market share of 32.6% (JNLR IPSOS MRBI 2022.3)
Local Shoppers
Radio listeners want to support Local - 87% of adults saying that they deliberately try and shop local to support local business and a further 89% agree they will continue the practice of shopping locally (IRS+ ‘The future is Local’ An Amárach Report, Oct, 2020)