Lyrath Estate is representing Kilkenny this week on a high-profile Tourism Ireland sales mission across four major US cities.
The five-star resort is meeting hundreds of American travel agents in Chicago, Raleigh, Washington DC, and Philadelphia to secure bookings for 2026.
ADVERTISEMENT
A key focus of the “Best of Ireland” blitz is promoting the southeast to make it more accessible.
Tourism bosses say the mission is vital for encouraging US visitors to choose longer, regional stays in areas like Kilkenny and Carlow.
ADVERTISEMENT
