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WHAT HAPPENS when you get hundreds of New Yorkers into an enclosed open space, give them a specific list of things to bring, and then make them listen to exactly the same bespoke MP3 at exactly the same time?
Well, you get people arbitrarily falling to the ground,, pretending to be a ghost, and (literally) trailing people who have no idea what’s going on.
Oh yeah – and then there’s a giant water fight. For the craic, like.
