Sophie Morris is a best selling author, wholefood advocate, and food entrepreneur whose approach cuts through the noise around healthy eating. Her message is simple: real food can be easy, affordable, and enjoyable for the whole family. Over the past decade, Sophie has become one of Ireland’s most influential voices on food education, helping families better understand food labels, ultra-processed foods, and healthier everyday eating habits.
Through her Instagram community of 642,000 followers, she has empowered people to make simple, realistic swaps that improve both health and household budgets. At a time when ultra-processed foods (UPFs) are dominating public conversation, with The Lancet recently describing UPFs as a global health threat and calling for governments to introduce higher taxes on these products, Sophie offers a refreshingly practical and achievable solution. Her new book is called ‘Sophie’s Swaps: Homemade Wins’ which is packed with over 70 quick, affordable, family-friendly recipes and homemade alternatives to everyday ultra-processed staples.
