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KCLR announce return of Weekly Farm Programme sponsored by Glanbia

KCLR96FM Webmaster by KCLR96FM Webmaster
12/11/2014
in The Farm Show
Glanbia represented at major Dairy seminar in China
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KCLR Glanbia Farming Show
Pictured at the launch of the Farming Show, presented by Matt O’Keeffe and sponsored by Glanbia on KCLR96fm are Ger Doheny, Glanbia Board member, Michael Horan, Glanbia Group secretary, Pat Murphy, Glanbia Board member, Matt O’Keeffe, presenter and Brian Guilfoyle, Commercial Manager KCLR96fm. Photo: Pat Moore.

Due to popular demand, and backed by Glanbia, KCLR are bringing back the Farming show this Thursday, the 13th of November. The move follows a sponsorship agreement with Glanbia initially for a one year period.

The Glanbia Farm Show will be presented by Matt O’ Keeffe who has been KCLR’s Farm Correspondent since 2010.

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The station says the reintroduction of the programme comes following controversy arising from the station’s decision to alter the format of farming coverage on KCLR as part of a programme schedule change in April of this year. This saw the weekly farm programme replaced by a schedule of farm coverage across drive time news and current affairs shows.

KCLR Chief Executive John Purcell says that the station accepts that the change introduced in April did not meet the needs of the farming community. “We have listened to the feedback and are very pleased to be able to reintroduce the programme with sponsorship from Glanbia.”

 

 
Full Press Release Below:

 

 

KCLR announce return of Weekly Farm Programme sponsored by Glanbia

KCLR the local radio station for Carlow Kilkenny has announced that the station will reintroduce a weekly one hour Farming Programme on the station each Thursday evening at 7p.m. commencing on November 13th

The move follows a sponsorship agreement with Glanbia initially for a one year period.

The Glanbia Farm Show will be presented by Matt O’ Keeffe who has been KCLR’s Farm Correspondent since 2010.

The station says the reintroduction of the programme comes following controversy arising from the station’s decision to alter the format of farming coverage on KCLR as part of a programme schedule change in April of this year. This saw the weekly farm programme replaced by a schedule of farm coverage across drive time news and current affairs shows.

KCLR Chief Executive John Purcell says that the station accepts that the change introduced in April did not meet the needs of the farming community. “We have listened to the feedback and are very pleased to be able to reintroduce the programme with sponsorship from Glanbia.”

Matt O’ Keeffe says that he is delighted with the reintroduction of the show. “People often only appreciate something when it is gone and in this case it was only with the changes in format that we truly realised how popular the weekly programme was. Since April I have had farmers from all over the South East asking me virtually every day when the programme was returning as they regard it as an essential public service provided to the farming community and one which is not matched by the State broadcaster RTE. At last I’m very glad to be able to give them a positive answer.”

Speaking at the announcement of the sponsorship, Glanbia Director of Corporate Communications, Geraldine Kearney said that the Group is pleased to be associated with the weekly farming programme, which already has a strong track record in delivering relevant and timely information to all farmers in the region.

“The provision of high quality farming content is also particularly important in the context of the abolition of milk quotas in 2015, which represents a significant growth opportunity for the industry but is also a key decision for milk suppliers.“

The Glanbia Farm Show, presented by Matt O’ Keeffe will be broadcast each Thursday evening at 7 p.m. commencing on November 13th. The programme will also be repeated on Sunday mornings at 6am and can also be listened to on www.kclr96fm.com

ENDS

 

 

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