Newly launched Kilkenny Gift Card hopes to drive tourism, corporate rewards and footfall in the region

The Kilkenny Gift Card has been launched in Kilkenny bringing shopping into the 21st Century.

The new card is an initiative of Kilkenny Chamber and Kilkenny County Council and will replace the paper gift vouchers which was introduced in 2012 by Kilkenny Chamber, which have generated over €1.3 million in sales to date.

Shoppers will be able to spend the pre paid cards in many shops around the City and County.

Ormonde Hotel General Manager Colin Ahearn spoke to our reporter Martin Quilty.